cut | copy | write

I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.

9 Jul 2012

2 pieces of atrocious copy that were published

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Exhibit 1: a Wimbledon promotion for Jacob's Creek, in the Metro newspaper (click for full size)... "Has partnered with... to ...
5 Jul 2012

Powerful athletes' quivering muscles

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Yes, it's the Olympics, and nakedly sexual admiration for the scantily-clad, fat-free, streamlined human body is going to be the nation...
3 Jul 2012

Go (fuck yourself) Compare

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I've made a habit on this blog of mentioning projects that my friends mention on social media. And this one is especially satisfying as ...
1 Jul 2012

D&AD Student Pencils / Placement

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I've been neglecting this blog a great deal lately, but with good reason. I've had a very busy couple of weeks, on placement at AMV ...
12 Jun 2012

What The Shitting Fuck #6 - Kia Euro 2012 sponsorship

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Who the fuck are these people? Why have they been invited to play at a national football match? If by some weird chance they are a famous...
10 Jun 2012

A Sunday Afternoon (more photos)

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Just like yesterday , I was on a quest to ward off boredom, so set off out again. First up, some place near Borough was having an open gar...
9 Jun 2012

A Saturday Afternoon.

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Mrs Cutcopywrite is away at a festival this weekend so I decided not to mope around the flat for 2 days, and headed off to the Imperial War...
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Martin H
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