This one, by Ogilvy in Buenos Aires, is all about remembering the product you're selling. Just like the TNT experiential I mentioned a few days ago, it's really simple and consistently relevant - a particularly good idea when kids are your target market.
Just take what's fun about the drink (shaking it up) and dial it up a few notches. And make sure the brand name is in the foreground of your video just about non-stop.
The drink does look utterly vile, mind.
