I love you really, BBH

Yesterday, I blogged about an advert for Dulux that I erroneously credited to Glue Isobar - turns out they're actually just handling the digital, and the TV ad was produced by BBH.

Which is nice as it redresses the balance after I was so critical of their Guardian ad, and gives me the opportunity to say that I think BBH are a great agency who have produced and are still producing absolutely inspirational work. They just drop the ball occasionally.

Dulux shag (and dog) story

I do rather like this ad, made by Glue Isobar [EDIT - actually made by BBH, see here for more]. It shows perfectly how advertising can demonstrate how their product fits, practically and emotionally, into ordinary people's lives.

The editing is great too - the change of pace when the door opens and closes is beautifully done, and adds just a little hook that makes the ad more attention-grabbing. And the story arc is neatly bookmarked by the painting red over white at the start and painting white over red at the end, as childish concerns obliterates marital lust.