No puns? Fuck off.

There's nothing wrong with a pun if you (a) make it funny, and (b) make it relevant to the campaign - or in this case, the topical event in question.

So all hail "Ma'amite" - a genius piece of opportunism by DDB.

It's worth noting the attention to detail too. There are the corgis who love it or hate it. The copy (including another pun in "toasting"). The Union Jack. The crown made from a toast rack.

Love it.

Puns are for tabloid subs

...or so we're told. Sometimes, they might just work in an advert. And so here are the Vodafone freebees.

I actually love the concept, I just hate the art direction. Maybe it's just a personal thing, but those hyperreal illustrations and animations (see also British Gas) just creep me the hell out. I'm sure a simpler illustrative style would be more emotionally appealing.