Make them sit up and listen

I wasn't paying attention to the adverts just now; I was sitting at my laptop idly looking through Twitter. And for whatever reason - Twitter, the ironing, an unexpected sexual favour - we have to face the fact that this is how a lot of us watch (or don't watch) television advertising.

But then an advert came on that got my attention from sound alone. Not with words, but pure sound - and in this case, the simple aural effect of taking repeating a short clip and making it go faster and faster.

I sincerely hope this is intentional on the part of the agency (Brother and Sisters) - because it really works.