This was a copywriting challenge at the School today - to come up with words for a Barnardo's advert to go with the image. The image was from BBH's "fuck off" print ad, but we didn't know this until after we'd produced our version.
This is mine. Note that the Art Direction is mine, i.e. very shoddy, so just concentrate on the words.
(click to see full size)
I was going to blog on this advert at some point anyway, but it's particularly timely, so I'm pushing it forward.
Tonight I attended a seminar on creative education chaired by Sir John Hegarty. He was talking about the democratic nature of creativity - that anyone can have a good idea - and used this new BBH ad for Barnardo's as his example. Apparently, although they had the best production team working on it, the initial idea came for a junior creative team (jobless students just one year ago) in the BBH playpen - Melanie Lynch and Rory Hall.
