So A+E have just been bought by Omnicom for £60 million and merged with DDB. I'm not a businessman, but I assume that's a result they're pretty happy with. Not to mention the outstanding creative work and crowded trophy cabinet they've assembled in such a short time.
But what were people saying when they started out?
I chanced upon this blog from 2008, mentioning that the then youthful agency were looking for placement teams. There was quite a response in the comments section - here are some of the highlights...
"A&E, clues in the name."
"I'd be very wary about taking a job at Adam and Eve. They're undoubtedly going to be the new (less creative) CHI"
"Look at the work to come out of rainey's during ben dave and james tenure. utter pile of crap. doubt A&E will be any different."
"All these up-and-coming startups make me laugh"
"Do not, whatever you do, go work for Ben Priest. He can't be trusted, nor can his creative judgement."
"But without a CD or planning director with the gravitas and talent to serve as a counterbalance, A&E will only ever be a first-rate account shop."
To be fair, the blog in general seems to be a bit of a bridge for embittered creatives and wannabe creatives to lurk under, but it's interesting nonetheless.
What I take from it is not to automatically trust the received wisdom on any particular agency. Sure, I'd love to work for a great agency. But I'd equally like to help one that isn't currently making many waves to achieve greatness.
For instance, my team has attracted some interest from an agency with a strong DM background, which is neither my strongest suit nor my greatest interest. But I understand that they are hoping to become a more integrated shop - so perhaps there's an opportunity there to help blaze that trail.
After all, who would you rather be: a White House intern ferrying around coffee and documents, or the guy who interned for Obama back in Illinois and now works in an office 2 doors from the oval one?
I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
23 May 2012
Adam + Eve's journey
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