Have a look at this advert for Goodyear. Not sure who produced it, but it's a fairly typical example of economics (will need to work in several different languages) trumping creativity. Then ask yourself if there's anything familiar about the slogan.
That's right. "100% better prepared for the unexpected". Nothing at all like Tony Kaye's classic 1993 ad for Dunlop, with it's "Tested for the Unexpected" line. I mean, it's not like they're both ads for a similar product or anything.
Of course, when it comes down to it, it's not the plagiarism that offends - it's that they take the same idea and offer up such a weak travesty of an ad.
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