I've made a habit on this blog of mentioning projects that my friends mention on social media. And this one is especially satisfying as so many were taken in by it. I'm talking, of course, of Dare's "graffitied" Go Compare billboards that have been appearing round the place.
Here's one friend who was taken in even though he studies advertising...
...and another one who fell for it on Facebook.
As luck would have it, Dare CD Laura Jordan-Bambach was in the School mentoring yesterday and gave us some useful insight into the lengths they went to in order to hoodwink people.
Firstly, they made sure that only one poster in a certain area would appear to be vandalised, to increase the likelihood of someone seeing an unspoiled one. Secondly, they printed the "graffiti" parts at a much higher resolution than the rest of the poster, to make it look more realistic.
It's a useful little lesson into craft and attention to detail - if the campaign hadn't fooled anyone it could have backfired badly.
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