...at least, not by their own high standards*, I thought I'd talk about a much better piece of work they did during the "Smell Is Power" campaign (but one I missed out on as it never got shown in the UK).
It's worth mentioning because it covers similar territory to the recent Virgin Media ads, which showed ads for other products being interrupted by streaming video style buffering. In this case, the interruption is somewhat more dramatic - although as both products are Proctor & Gamble, it probably wasn't that hard to set up.
But just like the Virgin ads, it does a great job of making people pay attention to, and more importantly remember, a commercial.
*It's ok, but there's nothing laugh-out-loud funny, the line is contrived rather than inspired, and the horse racing scene was weak (and a little too reminiscent of that Weetabix advert).
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