Well, not really much of a launch. Certainly, considering what a massive acquisition the client was, and the way they pinched it from under the nose of DDB, it was released with relatively little fanfare - certainly compared to the Guardian launch.
Perhaps it's because it's an advert made for purpose rather than to win awards and plaudits. And in fact it's so similar to the Mark Warren adverts produced by the previous agency, you'd barely be aware that the whole change had been made. It's another famous face and another product demo.
Apparently the DDB advert had the TiVo boxes flying off the shelves, so why change a winning formula? But you have to wonder what it does for BBH's reputation - and the extent to which the client is calling the shots in this relationship.