...and it's all thanks to Euro RSCG London, who've produced a series of sponsorship idents for Christmas programming on UKTV and Dave.
Why? Because unlike the vast majority of idents - see the much complained about Aviva ads for Downton Abbey and the execrable Phones4U slots during Harry Hill - it's simple, unobtrusive, doesn't try too hard to be funny, and gently makes a point about the product each time.
God bless us, every one!
23 Nov 2011
Now I'm DEFINITELY in the festive mood...
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