2 Nov 2011

Rustins - perils of family branding

Just a quick post tonight, but I noticed this brand name on the paint for our new dining chairs.


As one might expect, it's a family name, and one with a proud history. But it could hardly be worse - it rhymes with dustbin, has "rust" and "tin" in it... I'm sure it doesn't do them any real harm, but if you put them next to Crown, Dulux, and Farrow & Ball in a list, it does seem a little lacking.

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