Today's Town Hall was an especially inspirational one, offering us a live brief to really get our teeth into - naming a charity.
It feels good because the man setting the brief gave a distinct impression (Sandhurst, army, previous charitable experience) of being someone who Got Things Done. A man of integrity and honesty.
It stands in refreshing contrast to certain other briefs. That's all I'll say.
Except to mention that he told a story about saying an unfortunate idiom to an ex-serviceman with an arm and a leg missing. I just wonder what he would make of this?
I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
14 Dec 2011
Bad Taste
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