5 Dec 2011

A boring ad that probably works

An ad created for Red Letter Days by Quiet Storm, this is one big call to action - hence sticking the web address and clicky mouse upfront rather than waiting till the end (where they also have it).


It reminded me a little of the cheap radio ads played to us last week by Radioville Creative Director Tim Craig, which were just interested in getting people who were already thinking of buying such a product. It's the Christmas version of price comparison ads, and if it gets more competitive, they'll have to get a bit more creative than this...

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