I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
7 Dec 2011
Love it, but will they get it?
Just a quick post tonight - the rather amusing new ad for Cockburns from BETC London. Taps into a product truth in a "well everyone was thinking it, but no-one wants to say it" kind of way.
But I do wonder if everyone will actually get it...
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