I was going to blog on this advert at some point anyway, but it's particularly timely, so I'm pushing it forward.
Tonight I attended a seminar on creative education chaired by Sir John Hegarty. He was talking about the democratic nature of creativity - that anyone can have a good idea - and used this new BBH ad for Barnardo's as his example. Apparently, although they had the best production team working on it, the initial idea came for a junior creative team (jobless students just one year ago) in the BBH playpen - Melanie Lynch and Rory Hall.
That's going to take some beating on their showreel. Read more here.
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