This was a copywriting challenge at the School today - to come up with words for a Barnardo's advert to go with the image. The image was from BBH's "fuck off" print ad, but we didn't know this until after we'd produced our version.
This is mine. Note that the Art Direction is mine, i.e. very shoddy, so just concentrate on the words.
(click to see full size)
I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
9 Feb 2012
My Work - spec Barnado's copy
Labels:
Barnardos,
copywriting,
SCA work
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