Here's a little spec work I produced at school with my parter Olly Wood.
There's definitely room for improvement. I think the fantasy idea can be made more dramatic and exciting in the actual ads, though that's partly down to execution. We also need to make sure they're not too similar to a couple of ads that are already out there. But generally I'm happy with the creative strategy and think this one could end up in the end-of-year portfolio.
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