This one is a beauty. A great idea and a simple message that's sexy but not smutty, well executed with straightforward semiotics - the pink and blue, the records spinning in sync when it goes well, etc.
It's from Euro RSCG, and clearly they've decided to position the product as sex aid rather than just contraception. Kudos to them for doing it with such wit and class.
1 Feb 2012
Durex - classy condom ad
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment