Quick straw poll. Who uses newspapers to clean their car windscreen? None of you, right?
Yet the good folks at Gitam BBDO in Israel have seen fit to advertise Nikol window cleaning wipes with the slogan "stop using newspapers".
Who knows, maybe it's an Israeli custom, like building tall fences around things. But even allowing for that, the image of Obama pressed up against the windscreen just doesn't make you think "newspaper" anyway. It just makes you think "Obama".
I blame Art Directors for this one.
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