This was the probably the most discussed ad over the Christmas break, and rightly so. Produced by Grey London, it aims to publicise the British Heart Foundation's new policy on resuscitating the unconscious - no more kiss of life, more heart massage.
Full of good humour, nudges, and mnemonics, I don't think anyone who watches the ad will forget the salient points in a hurry, even after just one viewing. Call 999 - no kissing - press on chest to "Staying Alive" - that's it. Job done.
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