Bit of a classic Mother London advert, this one. It's all about quirkiness, backed up by the little details - the deodorant on the barbecue is a nice touch. But overall, it's so overblown that it's just good fun. Not quite on the "look for it on YouTube" level, but at least on the "might stay and watch the ad" level.
26 Jan 2012
Mother Moneysupermarket
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