14 Mar 2012

Dulux shag (and dog) story

I do rather like this ad, made by Glue Isobar [EDIT - actually made by BBH, see here for more]. It shows perfectly how advertising can demonstrate how their product fits, practically and emotionally, into ordinary people's lives.


The editing is great too - the change of pace when the door opens and closes is beautifully done, and adds just a little hook that makes the ad more attention-grabbing. And the story arc is neatly bookmarked by the painting red over white at the start and painting white over red at the end, as childish concerns obliterates marital lust.

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