Another one raised by a friend on social media, commenting "Hi Ad agencies. When putting together a campaign to go on the Tube, a variation on the tube map is a *fucking lame idea*".
He has a point. I wouldn't be so utterly opposed on principle to including tube map elements, it'd have to be done a whole lot better than this. It's pretty clear that no thinking went in to the message they wanted to get across, or the branding, just "let's use the tube map". And it doesn't work anyway, as a blocked nose is usually in the latter stages of a cold, after sore throat, sneezing, feeling ill, etc.
The strapline - "a fast way to unblock your nose" utterly betrays the lack of brand thought. How does that stop me buying Sterimar, Olbas Oil, Vicks, Sudafed, etc?
Saatchi and Saatchi Switzerland were apparently responsible for this mess. The sad thing is, I imagine them being quite proud of it.
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