Getting a child to play an adult role can be a bit of a fallback technique in TV adverts. At its best, it can be done with charm and wit, as Vauxhall did not so long ago, in one of my favourite ever adverts:
Lately, there's been a little rash of them. Here's Tesco with a Mother's Day themed ad by the Red Brick Road, including a boy doing a disconcertingly good impression of Mrs Overall's voice:
JWT pitch in with this slot promoting Harvester restaurants:
And lastly, this BBH slot for Waitrose. It's not quite the same theme as the others, but close enough:
All of them pretty decent ads, though I think the Harvester one stands out. The Heston one seems just a little rushed, like it's the 6th in a series of 10. The Tesco one seems to be going for "kids acting adult and posh", but the overall impression the boys give is, well, pretty much one of inevitable homosexuality. Nothing wrong with that, but a bit distracting. The Harvester ad, in the meantime, feels like just a little more effort has gone into it, and keeps the tone fresh and down to earth.
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