Just bought Sir John Hegarty's On Advertising: Turning Intelligence Into Magic. I note the following eerie coincidence.
"I was asked what it takes to be able to earn your living being creative. I replied 'fearlessness'" - On Advertising, p74.
"A great digital copywriter has to be two things on top of that: fearless and flexible" - Me, in my application to Poke earlier this year.
16 Aug 2011
Great Minds...
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