Just got hold of "The Copy Book" from the one-breasted internet shop of the Americas. Will write more about that later, but I got inspired to write a little long copy, in the good old days before 3 words and a QR code were all you needed. This is for Trent Barton, a bus company in Nottingham who have a refreshing approach to customer relations.
I did it in a bit of a hurry, but just needed to get a few ideas down - so tomorrow I'll look back on this and want to change everything. Think of it as a first draft.
I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
12 Aug 2011
Long Copy
Labels:
copywriting,
long copy
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