The latest ad from Brita promises to "awaken our senses" with "four great new colours [of water filter]". Apart from being alarmingly patronising in a "LOOK MAGPIE RETARDS, HERE ARE YOUR BAUBLES, NEVER MIND WHAT THEY ACTUALLY DO" kind of way, it begs a rather obvious question.
Isn't the whole point of Brita water filters that the water is divested of all its smell and taste? Which sense exactly are you awakening by drinking purified H2O?
Brita have form for this kind of brainlessness - Copyranter was onto them back in 2008.
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