20 Sept 2011

Puns are for tabloid subs

...or so we're told. Sometimes, they might just work in an advert. And so here are the Vodafone freebees.


I actually love the concept, I just hate the art direction. Maybe it's just a personal thing, but those hyperreal illustrations and animations (see also British Gas) just creep me the hell out. I'm sure a simpler illustrative style would be more emotionally appealing.

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