This weekend I went to see my nephew get christened and become his godfather. During the service, being an atheist, I was actually paying a lot of attention to the words of the prayers and hymns, and noticed that some of them are absolute masterclasses in rhetoric, using the same devices as politicians and orators have used for centuries.
I typed out one of the prayers and annotated it - click here to view the document in google docs (you don't need an account).
Alternatively, you can just watch this video of my nephew developing his neck muscle stamina.
I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
3 Oct 2011
Christians do Good Copy
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