What The Shitting Fuck? #2 - Range Rover Evoque ad

OK, this is maybe a little unfair as it's not actively awful, but just last Friday we had Steve Henry come and talk to us, and he asked us what our families would say if we asked them "what advertising have you enjoyed recently?". Maybe they'd mention meerkats, or Cadbury's gorilla, or the Yeo Valley farmers - but they wouldn't mention very many ads at all.

In advertising we can exist in a bubble where we assume that everyone is as interested in the slot as you are, and thus the technically proficient becomes the enemy of the interesting. And this ad is a prime example. It's just so stylishly, imaginatively, grandiosely... empty. There's nothing there, just pretty images, none of which are going to make anyone break off their conversation and watch it.

I don't want to know who made this. I hope I don't ever make an ad like it.