7 Oct 2011

I want us to talk because I like the sound of your voice

Sod it, no ads today, I just wanted to find some writing that's just perfect, and The West Wing is always a good place to start.

The scene really doesn't need much context - it's all about the universal theme of fear - that is, fear of being in love and giving yourself to somebody completely, the feeling that you're surrendering yourself in some way.

Ultimately, it all boils down to that one simple line - "I just want to talk". It's that distillation of everything, that truth, that insight, that every copywriter is searching for.

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