And hot on the heels of the Range Rover Evoque comes yet another worthless car ad. Only one word needed to sum up why this is a complete abortion of creativity and imagination.
Meerkats???
Publicis Conseil, Paris, consider yourself spanked.
I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
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