One of the purposes of this blog is to post work that I've been doing for my course at the School of Communication Arts - not just to show anyone interested, but actually to have a record of work completed for evaluation purposes. It's all a far cry from the exam papers and bound dissertations I'm used to, but what the hell, let's go with it.
To help us understand the process of writing a Creative Brief, we were... asked to write one, by Patrick Collister of Creative Matters. This is what my team produced.
Click here to download the document.
I'm an occasional freelance copywriter, but mostly a student at the School of Communication Arts in London. Previously an Account Manager at a small design agency, where I started writing copy and thinking up headlines and slogans. In fact, I've been writing all my life, but it never occurred to me I could make a living from it this way. So now I'm giving it a go.
5 Oct 2011
SCA 2.0 work: G-Wiz brief
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SCA work
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