So, the first X-Factor live show, and the first big brand face-off sees a Dairy Derby in play. In the red corner (yes, we've moved from football to boxing) is BBH's new Yeo Valley spot:
It was probably never possible to improve on "big up your chest, represent the west", but it's a good try and very slickly done. Some nice touches too: the key change, the cheesy looks, serenading the cow, the fact that it's actually quite catchy, and so on. It isn't quite genius but it'll certainly go viral (#yeovalley was very quickly trending on Twitter during the show), and releasing it on iTunes will keep the publicity going and raise a little extra cash along the way. Also, early indications are that the farming foursome are fluttering the hearts of girl and gay alike.
In the blue corner, Muller yoghurts from TBWA, with a play for the nostalgia angle.
Props to the licensing and special effects departments on this one, they must have pulled a few late nights. It's certainly impressive, but you have to ask what part of it will stop people talking about Two Shoes' lipstick malfunction and actually sit still and watch it. It's certainly talked about less - "wunderful stuff" has only 117 results, and "Muller Yoghurt" only 887, compared to 22,500 for "yeovalley" (on a google search for results in the last 2 days), despite the agency's best efforts to start a rival trending topic.
A TKO, I think. Or 2-1. Something like that, anyway.
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